It is a heady feeling when you win your first eBay auction. A mixture of happiness and perhaps just a little fear. After all, there seems to be so much to do before you can actually get your item. What do you do next?
The simple answer is: you send payment to the seller, as quickly as possible. The quicker you pay, the more your seller will like you, and the sooner your item will arrive. But how you go about it? That all depends on how you are envisaging paying for the item.
PayPal.
PayPal is one of the most popular options for paying on eBay, to the point where eBay decided to buy the company. It allows instant electronic payment across the Internet. Money goes instantly from your credit or debit card to the seller’s PayPal account, where they can either use it for Internet purchases or transfer it out to their bank.
eBay offer incentives for using PayPal, and almost all sellers now accept it. Its instant nature makes sellers very happy, and means that they can have your item packed and sent and leave you some positive feedback within a few hours of the auction ending. When paying by PayPal, you will be covered by PayPal’s own insurances and guarantees, as well as any that your card might have.
Cheques and Money Orders.
This is payment the old-fashioned way, and will lead to a long wait to your item. You need to post the cheque or money order, then the seller has to take it to the bank and get it cleared, and only then do they send the item. The only reason to use this method is if either you or the seller distrusts electronic payment methods. If you are willing to go to the trouble with these sellers, though, you might get an item very cheaply, as most buyers just cannot be bothered.
When you pay by cheque or money order, make sure to print the eBay order confirmation page (it will be emailed to you) and put it in the envelope with your payment. Underline or circle key information like your mailing address and the item number. Finally, remember to be patient. Keep in contact with the seller, as it really can take a month or two before everything falls into place and your item turns up.
Money Transfers and Bank Deposits.
Some sellers may ask you to pay them using a wire service like Western Union, or simply give you a bank account number and ask you to pay money into it. Unless you really trust the seller, this is generally a bad idea – these methods are hard to trace and you are unlikely to get any money back if anything goes wrong. Paying in cash, it hardly needs to be said, is an even worse idea.
It is all a lot to take in, isn’t it? I am sure by now you have got a few questions, which is why the next posting will be a little eBay buyer’s FAQ. Let us hope we can solve any problems you might have.
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Stay tuned,
Christer
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eBay Lesson – How to Check an eBay Seller’s Reputation and Why You Should Do It
When you buy something from an eBay seller, you are giving them your money and hoping that you will get something in return.
However many guarantees of safety eBay might make to you, nothing is certain. If you just give your money to scammers all the time without doing any checks then the chances are you will not get all of that money back.
That is the reason why you should always check the seller’s reputation, or ‘feedback rating’. This is a quick and easy-to-read summary of their history as an eBay seller, which gives you some idea of whether or not you should trust them with your money. Buying anything is a calculated risk: you want to minimise that risk.
How to Check Feedback Ratings.
On each item’s description page, there is a box in the top-right hand corner about the seller, with the title ‘Seller information’. This contains the seller’s name, their feedback score, and their positive feedback percentage, as well as any stars they have earned.
Different coloured stars are given to eBay sellers depending on their rating, in this sequence: yellow, blue, turquoise, purple, red, green, shooting yellow, shooting turquoise, shooting purple, shooting red. Anyone with a ’shooting’ star is an experienced eBay member who you should be able to trust.
If you click on the seller’s name, you can get to a more detailed view of their reputation – their ‘member profile’ page. This page shows the total number of people who gave them a positive or negative rating, as well as a breakdown by time. You can also see a complete history of all the comments that have ever been left about them, with the most recent first.
What to Look For.
You might assume that anyone with a very high number can be trusted, but that isn’t always true. It is more important to look at their positive feedback percentage – and you should really consider anything below 99% to be a red flag and investigate further.
Take a look through the first visible page with the most recent transactions: are there any negative comments? What do they say? Take others’ experiences into account, as they could happen to you if you deal with this person. Be careful not to punish sellers unfairly, however, if they did bad things in their past on eBay but have improved since. You should look at the breakdown by time and ignore any negative feedback that was left a long time ago. Equally, though, you should sit up and pay attention if a seller seems to have been left an out-of-character amount of bad feedback in the last month or so.
Now that you know who to trust, it is worth learning a little more about how the different kinds of auctions work, so that you do not accidentally slip up and make yourself and your feedback page look bad.
The next posting will be about the different kinds of auctions you can expect to encounter during your time on eBay.
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Christer
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If you find the information useful, don’t hesitate to Tweet or email the post to your friends and colleagues and set up a link on your own blog!
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Your reputation as a buyer (or ‘feedback rating’) is the most important thing people see when they deal with you on eBay.
It is on the basis of this little number that they will decide whether they can trust you or not.
Each time you buy or sell something on eBay, people can leave feedback for you, and you can leave feedback for them. This feedback can be positive, negative, or neutral, along with a comment. Your feedback rating, then, is worked out using a very simple summary: the numbers of positive feedback comments people have left for you, minus the number of negative ones. This means that someone with a feedback rating of 28, for example, might have 30 positive ratings and 2 negative ones.
If you are a considerate buyer, then you should find that positive feedback will just appear next to your username, without you needing to do anything. If you want to help it along, though, there are a few things you can do.
Always leave feedback for others: People will feel an obligation to leave feedback for you if you leave it for them (eBay will send you an email after each transaction to offer you the opportunity). Take the time to write a positive comment about sellers who do what they should and the chances are they will do the same for you.
Pay promptly
Sellers love nothing more than to be paid promptly – paying as soon as the auction ends saves the seller all sorts of worry, especially if you pay by credit card or another electronic method. You will often find that your positive feedback appears within a few minutes of you paying if you pay as soon as the auction ends.
Don’t be a difficult customer
Understand that your seller might take a day or so to respond to you, and perhaps a few days to send your item – harassing them is nasty and unnecessary, and won’t get you good feedback.
Build relationships
If a seller sells a lot of a certain kind of thing you like, buy from them a few more times. They will be very happy to find a regular customer, and will go out of their way to leave positive feedback like ‘a joy to deal with as ever’. Also, they might offer you a few special deals!
Sellers will not generally be reluctant to sell to buyers without much of a reputation, simply because it is the buyer who takes most of the risk in a transaction. It is worth remembering, however, that transactions where you are the seller and where you are the buyer are counted towards the same feedback total – so if you ever want to start selling, being a good buyer is especially worthwhile.
On eBay, people pay far more attention to sellers’ ratings than they do to buyers’ – most sellers cannot be bothered to check their buyers’ feedback, while bad feedback on a seller can (and should) be a dealbreaker. When you are buying, then you need to worry more about the seller’s reputation than you do about your own, and that is why the next email will be all about sellers’ feedback ratings.
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Stay tuned,
Christer
BTW
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If you find the information useful, don’t hesitate to Tweet or email the post to your friends and colleagues and set up a link on your own blog!
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eBay Lesson – 10 Ultimate Tips for Increasing Your eBay Customer Response
You have got the buyer in front of your auction, and they have read the description. They must be interested. Otherwise they would not be looking, right. But just how can you push them over that line and make them leave a bid?
Read on below for some enlightning tips.
- Improve your picture
In all that description writing, you might have missed the vital importance of your item’s picture. A picture with bad lighting or an intrusive background looks amateurish and will not make anyone want to buy from you.
- Add an About Me page
You will be surprised how much you can reassure bidders just by creating an About Me page and putting a little bit about yourself on your business on there. You can also have a few special offers there for people who bother to look at the page, and let people subscribe to your mailing list so that you can email them updates.
- Use SquareTrade
Signing up at SquareTrade and displaying their logo on your auctions shows that you are committed to have them resolve any disputes that arise. You always see this on PowerSellers auctions. It makes you look more professional.
- Write terms and conditions
Have the ’small print’ clearly visible on all your auctions, giving details of things like shipping times and prices, your refund policy, and any other business practices you might have. This helps build confidence with buyers.
- Show off your feedback
Copy and paste a selection of the feedback comments you are most proud of to each item’s description page, instead of making bidders go and look for it. If you have 100% positive feedback, be sure to write that on every auction too.
- Add NR to your titles
If you have extra space in a title, put ‘NR’ (no reserve) on the end. Bidders prefer auctions that do not have a reserve price, and doing this lets them see that yours do not have it.
- Benefits not features
Make sure your description focuses on the benefits that your item can give to the customer, not just its features. This is a classic sales technique. If you have trouble with this, remember - ‘cheap’ is a feature, ’save money’ is a benefit.
- List more items
If you want more people to respond to your items, then list more items! You might find you have better like listing items at the same time, instead of one-by-one. There is no need to use a Dutch auction – you can just keep two or three auctions going at once for an item you have more than one of in stock.
- Accept unusual payment methods
To reach those last few buyers, accept payment methods that many sellers do not accept, e.g. cheques.
- Buy some upgrades
The best upgrade is the most expensive one, which makes your item appear first in search results. In crowded categories, you might find that this is worth the money.
Once you have got some buyers, you want to keep them coming back to you. The next posting will show you how to turn one-time buyers into long-term customers.
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Another viable and most recommendable option, when starting up an eBay business, is to make use of the drop shipping concept, which you can read about in the post – eBay and Drop shipping – What Is It All About?
Click here to find out more about drop shipping.
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Stay tuned,
Christer
BTW
Do you also remember to FOLLOW ME on Twitter?
If you find the information useful, don’t hesitate to Tweet or email the post to your friends and colleagues and set up a link on your own blog!
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Is the eBay Customer Always Right?
The answer to this question is ‘yes’. In fact, the answer is a BIG fat ‘YES!‘, the biggest yes you have ever heard. Of the course the customer is always right. If you want to be a successful eBay seller, you should go miles out of your way to make sure every single one of your customers is 100% satisfied, no matter how much time or money it might cost you.
A dissatisfied customer will leave negative feedbacks, and negative feedbacks are to be avoided at all costs. That one piece of negative feedback will always cost you more than it would have to deal with the complaint, whatever the value of the items you sell might have been. You should consider any positive feedback percentage under 100% to be an absolute disaster, and a personal failure on your part.
But What If…
But nothing! There is no situation where you, as a seller, should get into any dispute with a buyer.
Below are a few common situations and how to handle them.
The customer says the item never arrived: Politely ask the buyer to wait a few more days to see if it turns up, and then email you again if it still has not arrived. If it still has not arrived, you should assume it was somehow lost in the post and offer him or her to send a replacement if you have one, otherwise give them a full refund. I quite frankly do not care what it will cost you. Are you serious about selling on eBay or not?
The item has been damaged in the post. You must offer to replace it or take it back for a refund without hesitation.
The customer says the item does not match the description. Resist the urge to email back with “yes it does, you just didn’t read the description properly”. Take the item back for a refund, and edit your description if you need to, to straighten out any confusing points in your description.
I am certain that you are starting to detect a pattern by now. Offering a refund will make almost any problem go away, and it really will cost you less in the long run. Remember, one piece of negative feedback will stay with you forever, whilst having a 100% positive rating is like owning a bar of solid gold.
You should always handle customers’ complaints before they complain to eBay. In fact, you should email them pre-emptively to ask if they have any. Going through the dispute process is time consuming, reflects badly on you and is downright unnecessary.
Are you still not convinced? Think this would only work with cheap items? Well, you see, the higher the price of the items you sell, the more your reputation is worth to you. Let us presume you were selling $10,000 worth of items each week, for example, and making a $1,000 profit per week overall. You might think that refunding one customer’s $1,000 purchase would be a tragedy, losing you your whole week’s profit.
However, it is far better to look at it form a different perspective. If you are not prepared to give that refund, then not only will you lose the next week’s profit, but you will probably lose the next few weeks’ profit as well. Now which option looks better?
I absolutely cannot emphasise enough the importance of really believing that the customer is always right. But trying to make excuses for complaints is not the only thing you have to give up on. There are a lot of pitfalls that you need to avoid unless you want to kill your business before it has even started properly.
In the next posting I will show you what it is all about
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Stay tuned,
Christer
BTW
Do you also remember to FOLLOW ME on Twitter?
If you find the information useful, don’t hesitate to Tweet or email the post to your friends and colleagues and set up a link on your own blog!
http://twitter.com/christerfolke