eBay Lesson – 10 Ultimate Tips for Increasing Your eBay Customer Response
You have got the buyer in front of your auction, and they have read the description. They must be interested. Otherwise they would not be looking, right. But just how can you push them over that line and make them leave a bid?
Read on below for some enlightning tips.
- Improve your picture
In all that description writing, you might have missed the vital importance of your item’s picture. A picture with bad lighting or an intrusive background looks amateurish and will not make anyone want to buy from you.
- Add an About Me page
You will be surprised how much you can reassure bidders just by creating an About Me page and putting a little bit about yourself on your business on there. You can also have a few special offers there for people who bother to look at the page, and let people subscribe to your mailing list so that you can email them updates.
- Use SquareTrade
Signing up at SquareTrade and displaying their logo on your auctions shows that you are committed to have them resolve any disputes that arise. You always see this on PowerSellers auctions. It makes you look more professional.
- Write terms and conditions
Have the ’small print’ clearly visible on all your auctions, giving details of things like shipping times and prices, your refund policy, and any other business practices you might have. This helps build confidence with buyers.
- Show off your feedback
Copy and paste a selection of the feedback comments you are most proud of to each item’s description page, instead of making bidders go and look for it. If you have 100% positive feedback, be sure to write that on every auction too.
- Add NR to your titles
If you have extra space in a title, put ‘NR’ (no reserve) on the end. Bidders prefer auctions that do not have a reserve price, and doing this lets them see that yours do not have it.
- Benefits not features
Make sure your description focuses on the benefits that your item can give to the customer, not just its features. This is a classic sales technique. If you have trouble with this, remember - ‘cheap’ is a feature, ’save money’ is a benefit.
- List more items
If you want more people to respond to your items, then list more items! You might find you have better like listing items at the same time, instead of one-by-one. There is no need to use a Dutch auction – you can just keep two or three auctions going at once for an item you have more than one of in stock.
- Accept unusual payment methods
To reach those last few buyers, accept payment methods that many sellers do not accept, e.g. cheques.
- Buy some upgrades
The best upgrade is the most expensive one, which makes your item appear first in search results. In crowded categories, you might find that this is worth the money.
Once you have got some buyers, you want to keep them coming back to you. The next posting will show you how to turn one-time buyers into long-term customers.
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If you seriously thinking of earning, not losing BIG money on eBay, I definitely recommend a very successful product how to market eBay(R) auctions
eBay Fortune , The Definitive Roadmap To Auction Riches -
as a successful eBay Seller, you will need it!
Take Action – Click Here to Download “eBay Fortune , The Definitive Roadmap To Auction Riches”
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Another viable and most recommendable option, when starting up an eBay business, is to make use of the drop shipping concept, which you can read about in the post – eBay and Drop shipping – What Is It All About?
Click here to find out more about drop shipping.
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Stay tuned,
Christer
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Many new sellers don’t fully realise how important pricing is when it comes to eBay auctions. Many don’t even realise that ‘pricing’ needs to be done. After all, eBay is an auction site! But eBay auctions are not quite the same as the auctions you attend in the offline world. In fact, quite a bit of work goes into determining and setting prices on eBay.
Essentially, there are only three prices that can beset for an eBay auction:
- the ‘buy it now’ price
- the reserve price
- the starting bid price.
Of these three, the starting bid price is the only one that is required for an eBay auction. The reserve price and the ‘buy it now’ price are optional. The starting bid
price is fairly simple – never set it higher than $50 or so – no matter what your item is really worth. This low opening price will get bidders to your auction.
Setting low starting bid prices creates the need for a reserve price. A reserve price is the absolute lowest price that you want to get for your item. You may sell the item below the reserve price, but you will not be required to. In other words, if you set your reserve price at $100, and your highest bid is only $50, you do not have to sell the item to the highest bidder. You can close the auction without any negative feedback or repercussions. Set your reserve price at the absolute lowest price you are willing to sell your item for. Keep what the item is worth, as well as what it cost you in mind.
The ‘buy it now’ option will allow you to set a price and buyers can buy the item immediately, without bidding, for that set price. This option can be used for any type of item, and it should be set to match your reserve, give or take a few dollars. This option is great if you have multiple identical items to sell.
Shipping has a price, and potential buyers take this into consideration when they are looking at an auction. If you can see your way clear to offer free shipping, you will find that people are placing more bids. Make sure that your potential buyers realise that you are offering free shipping!
Before setting any prices, you need to determine what the item is really worth. The value of the item in different markets might be quite high. However, you are selling on eBay and eBay is a different world altogether! Find out the price that similar items are sold for on eBay before setting any prices. If it is a collectable, or a high ticket item, have the item evaluated to ensure that you are not going to lose money!
* * * * *
If you seriously thinking of earning BIG money on eBay, I definitely recommend a very successful product how to market eBay(R) auctions – eBay Fortune , The Definitive Roadmap To Auction Riches – you will need it!
Take Action – Click Here to Download “eBay Fortune , The Definitive Roadmap To Auction Riches”
♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦
Stay tuned,
Christer
BTW
Do you also remember to FOLLOW ME on Twitter?
My new content from all my web pages is also going there
If you find the information useful, don’t hesitate to Tweet or email the post to your friends and colleagues and set up a link on your own blog!
http://twitter.com/christerfolke